Since Later integrates with Shopify, the links you add from your Shopify store to your posts will be trackable, helping you see which content has brought more sales. It’s an excellent opportunity to gain more new customers. This tool takes people past your profile (as it highlights only the most relevant content) and brings them to the pages with products they are interested in. Here are a few cool perks of using Linkin.bio: And, if you upgrade to a paid plan, you can also customize the background of your profile, turning it into a miniature version of your e-commerce store. These blocks help highlight your top content, allowing your followers to find your most relevant posts. When you connect this feature, it breaks your profile into customizable blocks: It also gives you insights on how to plan your content strategy better. You can later use this information to run campaigns, such as contests and sweepstakes. It turns your posts into clickable images that showcase your products and redirect potential buyers to your website.Īs a result, you get more social traffic to your online shop and learn what your followers are interested in the most. If you own an e-commerce business and want to turn your social media account into an asset for online shopping, the Linkin.bio feature is what you need. It’s also possible to store all your visual content in a library and retrieve it whenever needed. Once you connect all your profiles, they will appear on the left bar of the dashboard. Is it difficult to operate several schedules in Later? Essentially, the scheduling tool works in the same way as it does for Instagram, Pinterest, and LinkedIn – you drop your content to your calendar, add a caption, and schedule your post. The platform also offers the best time to make a post based on your audience activity and what’s generally optimal for your industry. If you’re making a sponsored post or Instagram Story, you can add links or captions. That said, unfortunately, Hootsuite’s free trial is some of those points that don’t speak in favor of this tool.Īctually, the platform used to have a free version with limited capabilities, then took it down, and now users can give a trial run for 30 days.īut don’t get excited just yet – every person subscribing to the free trial should provide their credit card details first: Otherwise, it wouldn’t be trusted by so many people. Disadvantage #1: Free trial available only after sharing payment detailsĪs a platform with several million users, Hootsuite is undoubtedly worth its value. You can also connect a feature called Panoramiq Multiview, which allows you to track all brand mentions on Instagram (a similar tool is available for other channels, too). For instance, if you connect your Instagram account, you can schedule carousel posts. On top of that, integration with each social media platform has unique features. You can schedule posts across multiple networks, collaborate on the content schedule with your teammates, and interact with your followers via Social Inbox – a tool that collects all incoming DMs from your social media accounts. This feature helps social media managers run all profiles from one dashboard. You can also use the learning center with useful tutorials: And, if you get stuck somewhere, a friendly chatbot is there to guide you. If you look at the screenshot below, you will see that it’s very easy to jump between the features, browse your media assets, and schedule posts for the entire month ahead. Indeed, its dashboard has a very user-friendly interface. Later describes itself as a visual platform. Besides, users themselves point out several pros and cons of both platforms. However, since it’s a comparative article, we need to put these two solutions against each other. Both these platforms have the primary functions of content planning and scheduling, analytics, and brand monitoring. Later: Advantages and DisadvantagesĪs you might have noticed, there is little difference between Later and Hootsuite in terms of the features they offer. As of November 2021, you can also schedule emails and compare mention volume benchmarks, which helps understand how social media users see your brand. You can connect it to messengers like WhatsApp and manage live chat for more scalable customer care. Hootsuite integrates with Instagram, Facebook, YouTube, LinkedIn, Twitter, Pinterest, and TikTok. It helps you plan and schedule posts, interact with your followers, track social media performance, manage organic and paid content, run ads, and improve your online presence altogether.Įssentially, Hootsuite is a marketing toolkit with the following features: Hootsuite is a social media management solution with a user-friendly interface.
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